5 Marketing Tweaks to Freshen Up Your Fall Pipeline
Summer’s winding down, and September is the unofficial “reset” month in real estate. Kids are back in school, clients return from vacation, and your business deserves the same back-to-business energy. If your pipeline feels a little thin after summer, here are five simple tweaks you can make right now to freshen things up and set yourself up for a strong finish to the year.
Reconnect with Your Database
A quick check-in goes a long way. Send a “back-to-school” text, call, or email to past clients and sphere contacts. Keep it light and personal, but let them know you’re available for any real estate needs or referrals.
Add Seasonal Content and Flair to Your Socials
Highlight local fall festivals, pumpkin patches, or market snapshots that speak to what buyers and sellers are curious about right now. The goal: keep your name top of mind with content that feels timely and relevant.
Rethink Your Open Houses
Instead of treating open houses as one-off events, make them mini lead-generating machines. Invite the neighbors, have a sign-in system that ties into your CRM, and follow up the same day. Pro tip: a small seasonal treat (pumpkin cookies or cider) makes it memorable.
Get on Video (Yes, Really)
Short, authentic videos are still one of the fastest ways to get engagement. Keep it simple:
“3 reasons fall is a great time to sell”
“How rising interest rates affect buyers this month”
“One local spot I love in September”
Consistency beats perfection here, your clients want to see you, not polished commercials.
Work a Mini Action Plan
Random marketing here and there won’t cut it. What keeps your pipeline healthy is structure. That’s why we created the Fall Pipeline Playbook, a simple 30-day plan with bite-sized actions you can take each week to stay consistent.
Ready to reset your business? [Download the Fall Pipeline Playbook] and kick off September with momentum.