Is Your Business Ready for the Fall Market Surge?

5 Smart Ways to Prep Now Before Things Get Busy

Savvy agents know summer is the perfect time to plan their fall business strategy. The truth is, what you do right now will directly impact how strong your Q3 and Q4 finish.

Here are five simple but strategic ways to get your business in shape before September:

Clean Up That Database

Take a few hours to sort through your contacts. Label your sphere, leads, vendors, and agents. Update missing info, and mark who’s hot, who’s cold, and who needs a check-in. You don’t need 5,000 contacts, you need the right ones.

Bonus move: Create a “Top 100” list of people you plan to connect with regularly.

Revisit Your Marketing Plan

What have you actually executed this year in your marketing plan? Be honest. It’s okay if the answer is “not much.” Take this moment to recalibrate. Map out your September–December strategy for:

  • Farming

  • Email campaigns

  • Client events

  • Social media content

A simple plan you follow beats a complicated one you abandon.

Build a Fall Content Calendar

Posting on the fly =burnout. A seasonal content calendar gives you direction and consistency. Include things like:

  • Market updates

  • Back-to-school and fall themes

  • Community events

  • Behind-the-scenes or “day in the life” content

Then batch-create and schedule posts where you can.

Audit Your Tools & Systems

Are your CRM, email platform, or lead gen tools working for you… or just kind of sitting there? Now’s a great time to:

  • Refresh your drip campaigns

  • Update templates and scripts

  • Reorganize your digital files

  • Create a “week-in-the-life” workflow that supports your goals

Set Fall Goals, And a Plan to Hit Them

Forget New Year’s resolutions, your next wave starts now. Set goals for:

  • Transactions closed

  • Conversations started

  • Events hosted

  • Listings launched

And don’t stop there - reverse engineer what you need to do each week to hit those numbers. Even better? Get an accountability buddy.

Check out our list of 20 things Smart Agents Tackle in August

The bottom line:
August is your prep month. Take the time to tune up your business now, and you’ll be ready to ride the fall market wave instead of scrambling behind it.

Want help building a plan or getting the tools to make this easier? That’s literally what we do at Think Boutiq. We don’t just offer support, we are support.

Chelle Wahlberg